The Bangkok International Motor Show is one of the largest motor shows in Asia, Happened from March 27 to April 7, 2024, and it was a significant event! Why? Because this time, over 1.6 million visitors attended. This Bangkok International Motor Show didn’t just showcase the latest offerings from well-known brands; it also introduced New Players to the stage.
Electric Vehicles in Focus
One of the most noteworthy aspects of this year Bangkok International Motor show was the emergence of electric vehicles (EVs) as a dominant force. With 53,438 bookings for cars and 5,173 for motorcycles, it’s evident that consumers are increasingly embracing environmentally friendly transportation options. Impressively, electric vehicles accounted for 32.78% of total car bookings, reflecting a growing trend towards sustainability in the automotive industry.
We also attended this event and were amazed by the incredible cars showcased. If you want to see videos of the Top Featured Cars in this show, visit our YouTube channel right now! CLICK HERE
Top Performers
Among the Top Performers at the Bangkok International Motor Show, Toyota led the pack with 8,540 vehicles booked, followed by BYD with 5,345 vehicles. Honda, MG, and Mitsubishi rounded out the top five, demonstrating the enduring Popularity of these brands in the Thai market. However, what truly set this year apart was the inclusion of Chinese Manufacturers in the top rankings. With 37.64% of total bookings attributed to Chinese cars, it’s clear that Chinese brands are gaining traction and challenging the dominance of Japanese competitors.
Moreover, the Bangkok International Motor Show served as a platform for brands to showcase their commitment to sustainability and innovation. With electric vehicles becoming increasingly mainstream, manufacturers are investing heavily in research and development to meet the growing demand for eco-friendly transportation solutions.
“In terms of consumer behavior, there has been a notable response to newly unveiled car models at the motor show, with many making reservations for the first time at the event. This can be observed from the intense negotiations, particularly during the final weekend where reservation numbers doubled compared to regular days. However, due to changing consumer behaviors, aligning with the need for more value in purchases, many have turned to buying newer cars that offer better value for money. Despite this shift, the luxury car market continues to grow steadily, driven by car manufacturers launching new variants and products in almost every model, aiming to stimulate sales,” said Jaturont Kumolmis, Chief Operations Officer of Grand Prix International Public Company Limited, as Vice Chairman of the Bangkok International Motor Show.
Overall, the Bangkok International Motor Show was a testament to the evolving nature of the automotive industry. From the rise of electric vehicles to the emergence of Chinese manufacturers, the event provided valuable insights into the future of mobility. As consumer preferences continue to evolve, one thing is clear: change is on the horizon, and the automotive industry is poised to embrace it fully.
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